BadmintonEstate-Prospectus-TW-v10 - Flipbook - Page 16
STRATEGIC DIRECTION
2025 - 2040
Badminton Estate is setting a clear direction for the next fifteen years. In a period of rapid change for the land economy,
rural regeneration requires informed choices about investment in new enterprise and evolution of land uses.
What guides the Estate’s approach
Three pillars shape how the Estate understands its role and guide its decisions.
FLOURISH
NURTURE
CREATE
Acting as a catalyst for
wider rural regeneration
Enhancing our built and
natural environments
Creating new sustainable
and beautiful places
To enable local businesses
and communities to flourish,
helping to create a thriving rural
economy that benefits both
the Estate and the wider area.
Flourish reflects the Estate’s
role in sustaining enterprise,
employment, events and local
services so that communities
remain active and balanced
over time.
To nurture and enhance the
Estate’s historic buildings,
landscapes and traditional
skills, crafts and knowledge
that conserve them for future
generations. Nurture is about
long-term care, planned
restoration and environmental
stewardship.
To be place-makers of
tomorrow, bringing forward
appropriate new homes,
employment space and
reuse of traditional buildings
where feasible. Create is
about carefully considered
development that contributes
to rural regeneration within
clear landscape and policy
boundaries.
These pillars establish the framework through which future plans and projects will be delivered
across the Estate between now and 2040.
The Estate’s long-term direction must support places that
remain attractive, usable and relevant to future generations.
